Posts Tagged ‘Sponsors’


Hockey Fight

After a recent fights on the ice lead to the suspensions of several players and the injuries to others.  The National Hockey League is getting some serious backlash from its corporate sponsors.  One sponsor in particular has gone so far as to threaten a complete pull out if the NHL doesn’t do something about this quickly.

Now I know its hard to believe that one sponsor dropping its support of the league would hurt at first but what real damage could be done by only one company?

It is believed that if the sponsors start to pull money the dominoes have been tilted and they begin to fall one after another until there are no more sponsors.  That is the current fear.

More recently though, as the playoffs have commenced the on ice violence has increased exponentially.  11 game misconduct penalties have been levied against players. 8 teams have already had at least one player ejected as a result.

Common sense would dictate that the league would take notice of the distaste the sponsors are showing right now, however, the league is also very aware of one infallible truth, The Fans Like Fighting.

So, with that being said the NHL still holds the trump card.  If the fans still like what is happening on the ice someone, somewhere will come out to sponsor the melee.

The sponsors have every right to withdraw their money if they feel like doing so, just remember that if they do someone with the same money will fill their spot and be thankful for it.

It’s a nice gesture to look after the safety of the players from a sponsorship view point but the fans ultimately hold all the cards and the League will do whatever they have to do to keep those fans glued to the carnage in the rink.